About VideoPeel

VideoPeel™ is the Enterprise Video Intelligence Platform built to help organizations collect authentic video, understand people with AI, and turn human experiences into insights, stories, and action that drive growth.
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We believe businesses grow when they better understand the people they serve.

A survey can tell you what someone selected. A form can capture what someone typed. But video captures the person behind the response—their words, stories, experiences, confidence, emotion, and perspective. VideoPeel was built to make that kind of human understanding possible at scale—and help businesses use it to make better decisions, create stronger connections, and grow.

Our Story
VideoPeel began with a simple idea: make it incredibly easy for businesses to collect authentic video from real people.
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Long before AI transformed the way organizations analyze information, we were helping companies replace complicated video production and manual interview processes with a simple experience: send someone a link, ask a question, and let them respond naturally on video from their own device.
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What started with collecting customer stories and video testimonials quickly expanded. Our customers began using VideoPeel for customer research, asynchronous video interviews, employee feedback, UGC campaigns, training, recruiting, investigations, inspections, and other situations where seeing and hearing directly from a person provided context that traditional data couldn't. And as customers collected more video, a new challenge emerged:

How do you understand hundreds—or thousands—of video responses without watching every minute yourself?‍

That question helped shape the next evolution of VideoPeel. Today, VideoPeel combines years of experience collecting authentic video with AI-powered analysis that helps organizations understand what people are saying, identify meaningful patterns, assess responses against custom criteria, surface important moments, and turn video into intelligence they can use to grow.
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We didn't add video to an AI platform. We built intelligence on top of a platform designed from the beginning to capture authentic human responses.
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What Makes VideoPeel Different
VideoPeel brings the entire process of collecting, understanding, and activating video into one platform.
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Built for authentic responses
Participants don't need special equipment, an app, or an account. Simply send a link and let people respond naturally from virtually any device.
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Understand video at scale with AI
VideoPeel AI analyzes responses against the criteria that matter to your organization, uncovers themes and patterns, generates reports, and surfaces the clips and moments worth paying attention to.
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Go beyond the transcript
Human communication is more than words alone. Video gives organizations richer context into how people communicate and respond, creating opportunities for deeper understanding than text-based feedback alone.

Turn intelligence into growth
Use what you learn to improve products, strengthen customer experiences, make better people decisions, sharpen messaging, create more compelling content, and uncover new opportunities for growth.
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Turn authentic video into content
Find compelling moments, create clips, add branding and captions, manage permissions, and transform responses into content that can be shared across your organization and marketing channels.
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Reach the people you need to hear from
Through VideoPeel Audiences, organizations can recruit consumers, professionals, and creators to participate in video research and campaigns—combining the technology and audience needed to get answers.
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One Platform. Many Ways to Grow.
Marketing teams use VideoPeel to understand customers, conduct research, collect testimonials, create authentic UGC, and build content that drives growth.
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HR and People teams use it for video interviews, employee feedback, training, enablement, and internal storytelling—helping build stronger teams and organizations.

Research and insights teams use it to conduct qualitative research at a scale that would be difficult to achieve through traditional one-on-one interviews. And businesses continue to discover new ways to use VideoPeel whenever they need to see, hear, and understand the people who matter most.

Because ultimately, VideoPeel isn't about collecting more video. It's about understanding people better—and using that understanding to grow.