We Connect People to Real Experiences

Customer-First Video Solutions For Brands, Agencies, and Retailers

Our Mission

Enable businesses to capture and show the real experiences people are having with products and services, so people can find the truth.

Patrick Tedjamulia

CEO, Co-founder

Patrick Tedjamulia is passionate about video, AI, and Machine Learning and the power of real stories from real customers. Prior to VideoPeel, Patrick worked at Facebook over Ads Management, Insights, and Reporting; and at Google, over AdWords Local and Online-to-Store. Prior to Google, Patrick worked in Brand Management at General Mills and Procter & Gamble. Patrick earned his MBA from Duke, and his BS in Information Systems from BYU.

Ben Cobb

CTO & Co-founder

Ben is CTO of VideoPeel. Having built a successful dev shop with 85 employees over the past 8 years, he has architected and managed dozens of web and mobile applications, helping several clients with successful exits. In his 17 years of software development, he has been building applications since the early days of the internet. Ben earned his BS in Computer Science from Brigham Young University.

Maria Tedjamulia

Co-founder & Chief Learning Officer

Maria Tedjamulia is a sought-after business & technology innovator, and an award-winning executive producer. She earned her Masters in Business Administration from Brigham Young University, and has worked in the experience space for some of the top brands in the world including Microsoft, Google, Siemens, and Ogilvy & Mather. All while raising her three beautiful children, serving as a women’s leader in her church, and building a global movement for women called “Women of Light”.

Myles Proudfoot

Head of Video Insights

Myles Proudfoot is a former Global Retail Strategy & Shopper Insights Innovation Leader at Procter & Gamble. He also served as an advisor to Google Surveys. Myles has extensive experience with video-based research and insights. He has been instrumental in developing new research innovations for several Fortune 500 organizations.

John Lynch


Dr. Lynch is currently the Ted Andersen Professor of Free Enterprise at the Leeds School of Business, University of Colorado Boulder. Dr. Lynch studies the cognitive psychology of consumer decision-making. He is a Fellow at the Association for Consumer Research, the American Psychological Association, and the Society for Consumer Psychology. He is a recipient of the Paul D. Converse Award for Outstanding Contributions to the Science of Marketing, and the Distinguished Scientific Achievement Award from the Society for Consumer Psychology.

Stephen Spiller


Stephen received his BA in Psychology and Economics from the University of Virginia and his PhD in Marketing from Duke University. Dr. Spiller is currently an Assistant Professor of Marketing and Behavioral Decision Making at the UCLA Anderson School of Management. His research focuses on how consumers make decisions, concentrating on when they decide to consider additional options and how they reason about and describe product differences.

Carine Clark

Board Member, Investor

Carine Clark is a three-time president and CEO of high-growth tech companies, specializing in helping companies scale from $10 million to $100 million or more. Her reputation as a data-driven marketing executive at Novell, Altiris and Symantec opened doors to lead Allegiance, MartizCX and Banyan as president and CEO. She attributes her success to building an abundant team of teams culture, demonstrating that companies accelerate their growth when they multiply their people.

Charles Martins

Board Member, Investor

Graduated in Business Administration and Public Finance from Harvard University, United States, Charles Pimentel Martins is at the forefront of Sforza Holding’s business and is directly involved in the company’s strategies, both in its current operations and in the careful evaluation of the company’s acquisitions. Charles Martins chaired the Board of Directors of Grupo Multi Holding, a Brazilian multinational in the education sector. He is currently a member of Sforza’s Board and CEO of Mundo Verde, the largest network of stores specializing in natural, organic and well-being products in Latin America. He participates in all strategic decisions of Sforza.

"VideoPeel is a video platform that enables brands to collect, manage, and publish consumer testimonials. See how VideoPeel is transforming the traditional ways of consumer research by automating the analysis of user generated content to produce dynamic consumer personas and actionable insights."

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