Seeing the value in user-generated video content as a way to cultivate meaningful, long-term customer relationships and feed this brand loyalty back into their marketing cycle, Itzy Ritzy recognized a need for a solution to quickly and cost-effectively collect and publish customer videos at scale that was easy for their busy customers to use. Their goals were to:

After using VideoPeel to capture a wealth of amazing customer video content, they constructed a test to prove the efficacy of authentic customer videos in VideoPeel's Video Carousel Player. The results of an A/B test in their product pages demonstrated significant growth:

Prior to VideoPeel, Byte customers had a very difficult time getting a quick response to their issues with their teeth, because they didn't have an effective way to articulate their concern. In the past, customers had to try and describe their concerns by writing it down which required a lot of back and forth through email and text. The licensed dental professionals trying to troubleshoot each patient had to figure out a lot of information: how long they were using the unit, etc, and get pictures, which files were often too big to send through email. The response time got up to 7-10 business days, which led to a lot of customers getting upset. By introducing VideoPeel, Byte gave their customers the ability to easily utilize video to show their issues, concerns, and success with their products, how Byte has changed their life.

biBerk, a part of the Berkshire Hathaway Group, specializes in providing commercial insurance directly to small and medium-sized businesses, allowing them to bypass traditional insurance agents and brokers, resulting in lower premiums. biBerk successfully implemented VideoPeel's innovative software back in 2020 to streamline the collection of video reviews from their diverse clientele across various industries. The solution provided a seamless method for biBerk's representatives to capture genuine customer experiences by simply sharing alink with their customers.

AppSumo used VideoPeel to shift its messaging towards a more customer-centric brand and invested in aligning itself with real, community-respected individuals. VideoPeel made it easy to gather videos from customers and partners in the community, work those videos into their email flows, and then format collected videos for seamless integration into other marketing materials, such as brand-produced videos and paid ads. Appsumo's goals were:

With VideoPeel, AppSumo began running customer testimonial ad campaigns. In a recent campaign, the team was able to turn $21K in ad spend into $218K+ profitable revenue and achieve 10.25X ROAS with a 13 percent Conversion Rate. See example video here.

"I think about good advertising in the context of my Facebook Newsfeed. If something is clearly an ad, I know I'm being sold something. But when the content is organic and real, I would stop scrolling and watch, just like my friend's content. Friends and family recommendations still rank as one of the higest, most trusted sources when making purchasing decisions. People don't buy from brands anymore, people buy from people."
‍- Nick Christensen, Head of Marketing, AppSumo

Prior to VideoPeel ENTRE Institute didn't have a process for capturing user generated videos and utilizing it for social proof. They needed social proof to show their students, lenders, and merchant accounts the kind of impact they are having on students. And they wanted an easier way to capture stories and testimonials to use in their content and marketing. Their goals were:

VideoPeel is a huge time saver for ENTRE Institute and its customers. The simplistic nature of the whole VideoPeel system, makes it extremely fast and efficient for the end consumer. They just click on the link and they can start recording. VideoPeel takes care of the rest. Since using VideoPeel, ENTRE Institute has grown the number of video testimonials and customer video journals they've collected by more than 100X with a video submission conversion rate of 15% plus.

"VideoPeel is very much worth the investment as we use it daily and it has made a ripple effect within the entire company." - Carly Eldred, Community Lead, Entre Institute

GoSho by 1byOne, creator of the world's most powerful mini HD projector, used VideoPeel to recruit video game and movie enthusiasts and to collect video reviews for their Indiegogo Crowdfunding campaign helping them raise over $500K. See example video.

The United Nations Global Compact utilizes VideoPeel for its #UnitingBusiness campaign to collect video submissions from CEOs and businesses from 26 different countries around the world. VideoPeel collected, transcribed, translated, and published videos to the United Nations' website and to their VideoPeel Video Community.