When you are considering buying from or hiring a company, what is the first thing you look at to decide whether or not you can trust that company? Most likely, you look at the reviews and testimonials from previous or current customers who can vouch for the validity of the organization.

Companies are continuously coming up with new innovative ways to reach, gain, and maintain customer personas of all sorts. What was once a trend is now a $135 billion dollar industry. Video marketing has set a new precedent for content marketing in all industries. Video marketing software gives companies full control over content personalization. Marketers use marketing video software to create content on a product or service to integrate into their marketing campaigns.

It is no secret that testimonials skyrocket consumer conversion rates. Almost 80% of landing pages include customer testimonials. Landing page testimonials are direct quotes from your product or service’s consumers that serve as social proof for potential buyers who visit your website.

High quality testimonials are a valuable tool to have at your disposal. A good testimonial has the power to inspire trust in your brand and bring your customers back for more again and again. Bringing customers back can be incredibly important as maintaining customers is typically a better use of resources than trying to draw in all new customers regularly. 

A carousel video is simply a creative form of advertising. You may recognize a video carousel when you see a slideshow of pictures, videos, headlines, taglines, call to action, or links rotating on a website or advertisement.

Most companies are familiar with the idea they need to have testimonials of their products or services. But sometimes we forget about the biggest product we have: our company itself. Our company is our greatest asset, and we need a great way to show the culture and benefits to potential employees. That’s where employee testimonials come in. What are employee testimonials, and why are they important? We’ll walk you through the ins and outs of employee testimonials, how to make the most of them, and where to get started creating your own.

Our society is changing rapidly month after month and year after year. In this day and age, marketing and building brand awareness using user-generated content (UGC) is a MUST. If you’re not already familiar with user-generated content, don’t you fret! We have put together a guide, just for you, so you can get familiar with what it is, how to use it, and why to use it. 

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