It’s no secret that today's market is extra competitive as more and more businesses are working to fit into a digital world. One way companies are paving their own path online is by asking clients and customers for reviews—you can make your products stand out from other competitors and create more brand awareness with reviews from happy customers. People spend a lot of time online and interacting with different brands and reviews is certainly an important part of your marketing plan. Potential customers want to know what they’re getting into when interacting with your business and current customers want to know that their thoughts and feelings matter.

A well-designed testimonial template can make all the difference in turning a potential lead into a buying customer. It is no secret that testimonials are an essential step in a buyer's conversion path. In fact, studies have shown that simply having testimonials on a sales page can increase conversions by up to 30-50%. If that’s not enough, 92% of B2B consumers are more likely to purchase after reading a trusted review/testimonial: Needless to say, their importance shouldn’t be underestimated.

Video has become the bread and butter of the internet. Everywhere you look, video is king. From social media to online business tutorials, video is growing in so many industries. That includes the industry of B2B marketing. In the last few years, B2B video marketing has become the new standard. In fact, 81% of businesses used video marketing last year, which is a big leap from the 63% in 2020. Video is—for the second year—the number one type of content businesses make.

When you are considering buying from or hiring a company, what is the first thing you look at to decide whether or not you can trust that company? Most likely, you look at the reviews and testimonials from previous or current customers who can vouch for the validity of the organization.

Companies are continuously coming up with new innovative ways to reach, gain, and maintain customer personas of all sorts. What was once a trend is now a $135 billion dollar industry. Video marketing has set a new precedent for content marketing in all industries. Video marketing software gives companies full control over content personalization. Marketers use marketing video software to create content on a product or service to integrate into their marketing campaigns.

It is no secret that testimonials skyrocket consumer conversion rates. Almost 80% of landing pages include customer testimonials. Landing page testimonials are direct quotes from your product or service’s consumers that serve as social proof for potential buyers who visit your website.

High quality testimonials are a valuable tool to have at your disposal. A good testimonial has the power to inspire trust in your brand and bring your customers back for more again and again. Bringing customers back can be incredibly important as maintaining customers is typically a better use of resources than trying to draw in all new customers regularly. 

A carousel video is simply a creative form of advertising. You may recognize a video carousel when you see a slideshow of pictures, videos, headlines, taglines, call to action, or links rotating on a website or advertisement.

Most companies are familiar with the idea they need to have testimonials of their products or services. But sometimes we forget about the biggest product we have: our company itself. Our company is our greatest asset, and we need a great way to show the culture and benefits to potential employees. That’s where employee testimonials come in. What are employee testimonials, and why are they important? We’ll walk you through the ins and outs of employee testimonials, how to make the most of them, and where to get started creating your own.

Our society is changing rapidly month after month and year after year. In this day and age, marketing and building brand awareness using user-generated content (UGC) is a MUST. If you’re not already familiar with user-generated content, don’t you fret! We have put together a guide, just for you, so you can get familiar with what it is, how to use it, and why to use it. 

Grab a hold of the right KPIs and get to measuring.

Learn how brand-specific video communities create self-sustaining cycles of advocacy and retention.

Some well-timed insights on how to offer value at the most impactful point in time.

No matter the marketing domain, context is king.

VideoPeel breaks down key takeaways from Deloitte's 2021 Global Marketing Trends Research.