Today, in the Private Label Movement Podcast, Patrick Tedjamulia shares the story of how he co-founded and became the CEO of VideoPeel, a video review platform. He talks about his love for customer insights, which led him to discover the true value of videos in advertising.
Consumer-First Thinking
Before his venture into Facebook and Google, Patrick worked in brand management. His initial training for his career had been about consumer packaged goods. He was trained in marketing by Procter & Gamble with a consumer’s boss thinking. “It’s all about first understanding who your consumer really was, stepping into the shoes of the consumer," shared Patrick, "That’s been my love and my passion.” To further pursue this passion, Patrick then went on to earn his MBA at Duke University to further his education in consumer insights and research.
Patrick’s formal training and education in understanding consumers eventually helped him as he worked at Facebook and Google. “As I started helping them build their advertising tools," recalls Patrick, "I had to understand their customer, and their customer was every advertiser.”
With millions of advertisers in these platforms, Patrick had to be in tune with their needs, such as AdWords that would allow them to accomplish their business goals. He had to find ways to drive traffic to their brand, their website, and their store. He also helped them in launching their objectives, ads reporting, and a ton of advertising tools and applications.
Patrick noticed that advertisers across the board are having trouble with two main things. First is trying to get their ads to convert, which is every advertiser’s problem. Second, their consumers are losing trust in their ads. In trying to solve these, he realized that the number of videos being posted on Facebook was growing like crazy. This eventually made him realize the power that videos hold. “I knew that the best way for someone to be able to bring out the truth about a product, bring out the truth about their business, bring out the truth about who they are as founders of their business, is video.”
Learn more about how video, and video social proof, became critical to business growth.
We’re thrilled to unveil VideoPeel Audiences—the next-level innovation set to transform how you engage, understand, and market to your audience through video surveys. Unlike traditional text-based surveys, VideoPeel Audiences enables you to gather authentic, video-based feedback from precisely the people who matter most to your business, research, recruiting or promotional campaigns.
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HR investigations are time-consuming, but VideoPeel’s AI-powered video collection streamlines the process. Employees submit secure video statements asynchronously, while AI transcribes, analyzes, and extracts key insights—saving hundreds of hours and ensuring compliance. Faster, smarter, and more efficient. Ready to transform your HR investigations? Learn more today.
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VideoPeel AI is a powerful AI-driven video analysis tool that helps businesses, educators, and researchers instantly extract insights from video surveys, testimonials, investigations, interviews, inspections, and assessments. By automating sentiment analysis, emotion detection, and key theme identification, VideoPeel AI eliminates the need for manual video review and delivers the exact video clips that matter most. Whether you're conducting market research, collecting customer feedback, screening job candidates, investigating HR cases, or evaluating student assessments, VideoPeel AI provides fast, accurate, and actionable insights—now available for Premium plans and above. Get started today and turn your video data into smarter decisions, faster.
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